About the founder

Welcome

I'm Sahria Malik

the founder of Pure Purpose and I'm thrilled to share my journey with you. As someone deeply passionate about sustainability and reducing environmental waste, I've always believed that small changes can create a ripple effect for larger global impact. Due to which I have had multiple similar projects that surround a movement towards sustainability.

My interest in entrepreneurship was sparked in 7th grade when I first interned with my mother. That experience inspired me to delve deeper into the disciplines behind running a business that drives meaningful societal change. To nurture this passion, I've continued to intern with my mother every summer since then, gaining valuable hands-on experience and eventually working with her in her skincare brand from time to time.

I aim for Pure Purpose to be a platform dedicated to collecting, recycling, and reimagining packaging waste while providing reusable glass containers to promote a greener future. With a strong focus on sustainability and innovation, I envisioned a circular economy model where waste could be minimized, and resources could be reused effectively.

This journey has not only been about creating impact but also learning, through this project, I’ve developed skills in business management, collaboration, and logistics—all while staying true to my vision of making sustainability accessible and actionable. I’m incredibly proud of how far we’ve come, and I’m excited for the future of Pure Purpose. And I aim to create a world of beauty beyond waste.

Beauty Beyond Waste

The motive behind this entire business revolves around the accumulation of waste created by the beauty and skincare industry. Hence, my business would collaborate with beauty centric businesses and brands;

How we work ?

collecting waste packaging and used containers from their consumers and distributing them to recycling facilities and branches as per their requirements, as well as reselling the reusable glass bottles and containers. By partnering with such brands, we aim to create a circular economy within the beauty industry, promoting sustainable practices and reducing the overall environmental footprint.

Moreover, raising awareness about the importance of proper waste management and inspiring collective action towards a greener future.

Our Story

The origin behind the idea:

I had gauged an interest in entrepreneurship when I had first interned with my mother in 7th grade and since then wanted to learn more about the disciplines behind running a business that can make an impactful change on society.

While keeping this in mind I tried to look at the problems around me, faced by countless people. A problem I may be able to solve. And that is when this idea came into my mind. Having acne prone and sensitive skin since a young age, meant that I continuously tried on skincare products, which included a lot of trial and error.

And this often lead to a significant amount of wastage in my household caused by the single use plastic packaging and the left-over containers. This accumulated waste would end up in landfills and only contribute to pollution, this is one of the primary reasons the skincare and beauty industry are known to be incredibly wasteful.

We Aim

To help ensure that the skincare industry becomes more sustainable, shifting towards a more circular economy.

It is our mission to increase the use of recycling in the skincare industry and reduce the incorrect disposal of plastic waste produced through the industry. At Pure Purpose, we’re passionate about reducing the waste generated by the skincare industry. Our mission is to help businesses and consumers make sustainable choices by providing an eco-friendly solution for skincare packaging. We believe in a world where beauty doesn't come at the cost of the environment.

How We Work?

Our process is simple yet impactful

Collection

We work with skincare brands and individuals to collect used containers and packaging through a convenient pickup or drop-off system.

Recycling & Repurposing

After collection, we sort and transport recyclable materials to specialized facilities that ensure proper processing. For reusable containers, we clean, sanitize, and make them available for resale to eco-conscious consumers and businesses.

Education & Partnership

Beyond recycling, we aim to educate our partners and customers about sustainable practices and foster collaborations with brands that share our commitment to the environment.